Clothing is made using natural energy and avoiding pollution. While ethical fashion may not solve all of our problems with unsafe chemicals, water shortages, energy consumption, or overflowing landfills, it allows you to reduce your impact on the environment and invest in safer, more sustainable practices. One sustainable practices is by shopping at consignment stores.  The owner Lilian Paul of Deja New believes that by recycling women's beautiful clothes, handbags, shoes, and jewelry is an environmentally friendly way that can be achieved at an individual level, community level and the business level.